DUAL PRICING


Don’t Get It Wrong

This tactic may be used by a business for a variety of reasons, but it is most often an aggressive move to take market share away from competitors. In some cases, dual pricing is necessary to offset the additional costs of doing business in a foreign market. Dual pricing is illegal only when it can be proved that a manufacturer set prices unrealistically low for the purpose of unfairly driving out competition.

Wording Matters



P.C.I Compliance